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Even if the trend begins to slow down — we’re still talking trillions in e-commerce global online sales each year.

Mobile shopping is now the norm. Customers typically conduct research on multiple devices before making the final purchase. These customer journeys may span weeks or months.

So, Read More

Understanding the psychology behind consumer behaviors, emotions and tendencies is a super-powerful technic on the road to achieving and maintaining customer loyalty.

Apply these 6 super-psychological triggers to maximize customer retention. Read More

Anyone who's been in the business-to-business (B2B) space for any amount of time knows that, depending on the product or service you're selling, sales cycles can range from days to years. Anything marketers and salespeople can do to expedite decision-making without pressuring prospects too much can Read More

Yes, there are about 200 different Google ranking factors, and no, we don't expect you to have them all memorized. Many are encoded in SEO best practices as well – but the most influential factors tend to slowly shift over time as Google decides what's good or bad for its search engine. That's why Read More

Originating in Japanese mobiles in 1990s and finally Apple joining the craze around 2007.

Whether you’d like to admit it or not we have been lured into the world of emoji so much so that it spilled from phones into merchandise, movies (that’s right, coming to a movie theatre near you this summer Read More

Whatever your goal, plain language makes a winner out of you. Here is your complete guide to profiting from plain language on your website (or anywhere else!) Read More