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Social media marketing never stays the same - platforms add new features and ingenious developers keep coming with innovative tools.

As such, marketers can never rely on a static set of tactics. Marketers can't remain stagnant, even for a year - without constantly experimenting, testing new plat Read More

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem, Read More

As businesses start to reopen after the coronavirus pandemic, it’s time to adjust to the new needs of customers. To make the most of this time, you may need to change your marketing methods or business investments. Members of the online small business community have tips for navigating these change Read More

Are you marketing products or services on Instagram?
Are you looking for ways to improve your conversions from Instagram?

In this article, you’ll discover three tips to improve the chances that people on Instagram will convert into customers on your website. Read More

According to a study of more than 10 million web pages by web accessibility platform accessiBe, 98% of websites fail to fully pass the requirements for compliance. This has even led to the steady increase in web accessibility-related lawsuits against companies.

As such, these agencies are now th Read More

Is your business on Tik Tok Yet?

Follow our guide to build an effective Tik Tok marketing strategy for your business.

Learn how to find your audience, establish rapport, maximize engagement and gain traction. Read More

According to the Harvard Business Review, there are four states of industry disruption that can be analyzed to predict which industries will encounter radical disruption. The categories include viability, vulnerability, volatility and durability. These categories give insight into an industry’s cur Read More

As of December 2019, accessiBe has fully scanned, analyzed and remediated tens of thousands of websites. Some of which are their clients (10,000 today) and others are websites they scan, analyze and remediate as part of training their AI.

All in all, they have just hit 10,000,000 analyzed pages, Read More

You must make sure that your website is accessible to handicapped individuals.
It turns out this is more than a social responsibility these days.

Ignore these requirements and face a possible lawsuit or at the least get a demand letter.
And don’t forget about the possible loss of business.

Read More

If you run a website or blog, chances are you’ve been hearing a little about Google’s new image format, WebP.

While most developers are just starting to make a buzz about it, WebP has actually been around since 2010.

So what makes it such a big deal now?

Well, since Google has implemented Read More