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An interview with Seth Godin in which he explains the importance of knowing when to quit. Of course, it's not really about quitting. More like "don't get started unless you're willing to sacrifice and go all the way not matter what." It also seems to be able weighing possibilities better and ignoring all but the low hanging fruit (my take on Read More

According to Click Forensics, click fraud rates for content networks grew to 28.3% in Q4 2007. In other words, 28 cents from every dollar went to fraud. What this report is saying is 28.3% of [PPC] providers and publishers revenue/profits are attributed to fraud. I found it disturbing that the rate was so high and if concerned me that advertisers Read More

People often use the phrase “born entrepreneurs” when referring to people who seem to have something that makes them innately entrepreneurial. Most of this discussion is casual and doesn't really consider whether some people are, literally, born with a genetic make-up that makes them more likely than other people to start businesses. But recently, Read More

I am following my own philosophy that I teach: when you come across a new business idea, find the cheapest and fastest way to test it and just get SOMETHING out there which people can see and give you feedback on. This is far better than what most people do which is either (1) have a great idea and think about it so long you never take any action Read More

By 2012, buying power in the African-American demographic will reach more than $1.1 trillion; nearly half of that buying power (45%) will be place within the Affluent African-American segment. Read More

Need to build brand awareness in an over-communicated market? Consider using a tagline. Slogans like Maxwell House's "Good to the last drop" can answer the prospect's question "Why you, not your competition?" before they even ask it. If you want to develop a new tagline for your product or service, try these ideas.... Read More

Marketers love big events like the Super Bowl or Valentine's Day, but most events are very crowded when it comes to marketing messages. As a result, it's tough to stand out. When you are having a sale on the same day as everyone else, you are forced to compete on the same terms as them. In a post at the Influential Marketing Blog, Rohit Bharg Read More

Mitch Anderson was an electronic engineer who started an online computer parts company, LaptopsForLess.com, which filled a cataloging niche that his large corporate competitors were unable to fill. The ingenuity of his business enabled Anderson to sell his company and retire at the age of 37, when he launched a new career in filmmaking and DVD dis Read More

Consumers expect to find what they're looking for quickly — particularly when looking online. As a result, providing relevant search results is imperative for the success of any business on the Web. When customers can't find an item, they'll assume you don't stock it — even when there's a chance they just used a search term that you hadn't t Read More

Even as small and midsize companies struggle with Web 2.0, it's time to look ahead at the even newer opportunities and challenges posed by Web 3.0 and the next generation of Web tools and techniques. In this first of a three-part series, a look at where the Web was and where it is now. Read More