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Rohit Bhargava shares some insights that he gleaned while attending the Consumer Electronics Show. He mentions important tips that I see people violating all of the time at trade shows. For example, keep your booth away from your competition instead of keeping them together. Normally, I'd disagree with the tip "Spend on the giveaways, not the bo Read More

If you think you know the best day or time to follow up on a Web-generated lead, you're probably wrong. Here's a peek at one marketer's results from a study on this issue. Read More

Listening to your customers and to the business can be the critical difference between winning and losing. The right methodology, the right data, and the right tools can help you listen to your business -- and even smaller companies have more data available today than ever before. Read More

There is nothing more important in starting a business than learning all you can about your potential market. Most entrepreneurs have an instinctive confidence in their product or service -- but without first-hand market research, it's only a hunch. The first step is to conduct a "SWOT" analysis: analyzing your business's strengths, weaknesses, Read More

Women who own small businesses — about a third of all small businesses in the United States, in fact — have been pushing for years for a bigger piece of government contracts, which now total $400 billion a year. But few were happy when the Small Business Administration finally announced new rules in December to ensure that 5 percent of the cont Read More

Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples. Read More

New research from The Nielsen Company finds that half (49 percent) of U.S. consumers are reducing their spending to compensate for rising gas prices, up four points from June 2007. Consumers are also battling high gas prices by combining shopping trips and errands (70 percent), eating out less (41 percent) and staying home more often (39 percent). Read More

The brain is often envisioned as something like a computer, and the body as its all-purpose tool. But a growing body of new research suggests that something more collaborative is going on - that we think not just with our brains, but with our bodies. A series of studies, the latest published in November, has shown that children can solve math prob Read More

I noticed there was an article last week about how small businesses don't bother to calculate ROI, so I thought I'd add this primer video. Read More

No, it's not adding Free Apple iPod to your site a thousand times. According to search engine optimization expert, Matt McGee, ranking high in SERPs can't be achieved overnight. Instead, it takes the commitment and patience to build what he calls the "SEO Success Pyramid." A great article for anyone beating their head against the Google wall. Read More