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Marketers like shiny objects. It’s a fact. Dangle a new software or strategy in our face and we are like two-year olds in a candy store. We also use buzz words like value add, synergy, alignment, and transparency to avoid marketing speak (what an oxymoron). But I digress…

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Response and conversion rates on text messages via mobile device are impressive. And it’s truly the only universal messaging medium out there since every other platform has junk filtering and compatibility issues.
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Facebook (FB) founder Mark Zuckerberg is having a great 2014. Financially, in fact, he’s having the best 2014 of anyone on earth. He’s gained $3.4 billion since the start of the year—nearly all of it materializing on Jan. 30, when Facebook reported its quarterly earnings, which showed more than hal Read More

One tension for anyone interested in reforming the financial system is the universal recognition that modern societies need banking. In the truest form, banks take savings deposits and, rather than hiding that money in vaults, lend it out for productive purposes. Read More

Squarespace , winners of our Critics' Choice Award for Best Website Builder, have hit the big time and are now heading to the Superbowl. Read More

Working from home is the best job ever ... as long as you're willing to tether yourself to technology, produce twice as much as you would in an office, blur every possible work-life boundary and have the discipline to bite your tongue when someone asks you if you ever plan to get a "real" job. Read More

Clear navigation system on the website plays the most important role in making sure that visitors will go through your website. Read More

What do a new marketer does when he/she comes in this field ? He builds the strategy of promotion and search for the basic things to start with. Read More

Almost every type of communication now has a digital element to it. This is particularly crucial in retail where we are currently seeing a major shift in consumer spending habits from offline to online.

A few years ago fashion designers would not have entertained the idea of putting their precio Read More

Clients often ask me about the pros and cons of using an open source website publishing platform as opposed to a bespoke content management system (CMS). Creative web design can be done on either. The former is created for free and open use, and anyone can build on it, while the latter is maintaine Read More