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In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasn’t until the mid 2000s howev Read More

There is a commonly held stereotype that entrepreneurs do not make good managers.

This stereotype assumes that the skills and personal traits that make someone a good entrepreneur will in some way prevent them from becoming a good manager. And it assumes that all entrepreneurs are good at start Read More

Think from the users perspective when writing review, then write accordingly. If you write a whacky headline no one is going to read your review. Read More

We’re an obsessive bunch. As marketers and Web developers we dream of hoards of qualified traffic visiting our Web sites. We get hyped up over Web analytics reports and incessantly want to improve how well our site is performing. While that in itself isn’t a bad thing, it’s time to shift our energy Read More

Here at Effect Web Agency we’ve been doing quite a bit of inward looking and thoughtful contemplation about who we are as an organization and where we want to go. So when a trusted friend in the industry recently asked us, “what are you passionate about?” it really got me thinking.

Having a pass Read More

On most products there are warnings. Some are common sense, such as “Do not place the hair dryer in water". Imagine how simple it would be if you had warnings before you selected your customer retention activities and tools. As there are no warnings, here are 2 tips to help select tactics. Read More

Ask any doer and they will tell you, all you need to do is chunk it down. That’s how you eat an elephant, one bite at a time. Break the project up into small steps. Read More

Trying to market your business? Not sure if what you’re doing is working? Don’t know what to do?

In this post, we’re going to discuss how you can market your small business more effectively through better planning and measurement. Read More

This post is going to give you six pages that you either need to update or create, and I’m going to give you a few tips on how to update them as well. Read More

Adrienne has a very successful career in the corporate world and ever reason to believe that she’ll continue to do well if she pursues that road, but that isn’t where her heart is anymore. Now she’s building a business that will set her free from the corporate day job and she plans to lay a pathway Read More