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If you’re like most companies you’re probably in the early stages of your social media marketing efforts.

About 5-6 years ago I was trying different things with social media to figure out what worked and what didn’t. That’s where most businesses were at the time. Even today that’s where most com Read More

Anyone can create a simple listing on Yelp and be done with it. But, there are actually a lot of little details you can add as you go deeper and optimize your Yelp listing. The site gets 100 million visits per month, so it may just be worth it. Read More

But there is always something left or new to talk about based on your niche and area of interest. The key is to figure out methods to come up with new ideas for next post without making it a hard process. Read More

The problem with this is that the relevance of these retweets is often ignored in favour of sheer volume, which is a flawed method of measuring success. Read More

Affiliate marketing works around a variety of niches that fits different needs of different businesses. It tries to convert prospective customers out of a specific niche. Therefore, the first step before developing a strategy is to determine your targeted niche - understanding who you are promoting Read More

As a marketer, when I think about successful viral campaigns I think of reliving your glory days with Yearbook Yourself or Will It Blend, both of which are targeted toward consumers. But what about B2B viral marketing?

Recently MarketingSherpa highlighted some very successful viral campaigns tha Read More

This white paper is about integrated marketing and the four components marketing directors should include for a successful web strategy. It’s a valuable read for marketing executives who want to lead their organizations to greater brand awareness, better prospect interactions, and increased sales b Read More

I subscribe to a lot of blogs that I love to read on a regular basis. They range in topic from online marketing and web strategy to dog rescue and advocacy. But there is one thing they all have in common – sticky content.
sticky_bee

Sticky content is created from a mashup of valuable informatio Read More

Every blogger's dream is to become a problogger and earn more money, respect and credibility.
But how do you become a problogger? Find out from this post the 8 steps to take. Read More

Running your own business? It may seem like there are never enough hours in the day. Tapping into the power of mornings, a time of day when there are less demands, might be the key to increasing your productivity. Read More