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OptiCon 2014 featured some great sessions about A/B testing and Conversion Rate Optimization. Here are some highlights. Read More

It costs more to find new clients than keep existing ones, but how exactly do you get people to stick around? Here are 14 ways to build client loyalty. By following these tips you won’t only foster client loyalty, you’ll keep future sales prospects in your funnel and referrals flowing your way. Read More

In the course of running a small business, you are extremely lucky if you never have a bad employee experience. That being said, bad employees are a lot of the time good employees with bad habits. Read More

In this episode I’ll be talking to a computer business owner has been able to quickly grow his business by targeting his services at a specific customer niche. Read More

How To Increase the Level of Customization Your Business Provides Customers: Bodbot | discusses strageties successful businesses use to deliver more customization to consumers Read More

There’s an increasing temptation to see technology as the harbinger of hope and hazard. Every day, the trendy press and commentators on social media carry reports of the next “it” technology together with their recommendations on what every business needs to be doing to ride the wave. Read More

According to a recent study by Pew Research, only 44% of Americans self-identify as being middle class. As the study chart below shows, this is down from 53% prior to the Great Recession. Over the same time frame the percent... Read More

“It is simple math,” the strategist said in a tone that sounded suspiciously similar to how I explain things to my six-year-old daughter. “Decreasing churn by a percent — a single percent! — creates tens of millions of dollars of value. A point of market share creates five times that amount. Our gr Read More

Social media trends are changing… but I’m not sure it’s fulfilling its promise. With the push to get more and more revenue, it seems to me that the most popular social channels on the Internet are cannibalizing all of the social aspects of their platforms and just killing it all to be more paid med Read More

The SBA estimates that 600,000 new employer businesses are incorporated every year. Not many of them benefit from a brand name like IBM or Coca Cola. In order to survive they have to hunt for new business.

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