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Marketing can be just like a regular computer and your contact database is a part of it. And like any computer, it’s not cool when the whole thing starts to lag. Read More

A call center company dealing with software product leads must learn the importance of positioning strategy and marketing profile for them to have an edge among their competitors. Positioning is your selling concept; this is what motivates people to purchase your product, depending on the image tha Read More

Customers are not just mere passive receivers of information; they are active participants who think, decide, and judge the best things for themselves. Customers obtain a lot of information coming from what they see, what they hear, what they have tasted and smelled, and what they have read. They p Read More

If you thought that linking brain damage and football was just a jive at jocks, you wouldn’t be the first. (Bonus if you were the kind they’d stuff in a locker.) Read More

Like many social media trends, the Ice Bucket Challenge has received its customary scorn from the crowd that scorns them best. The whole thing seems to reek with the cheesy, millennial stupidity that seems to belie a lack of creativity than an abundance of it. Read More

Not all marketing experiments are corporate invasions of privacy. On the other hand, sometimes experiments themselves need to be utilized within the private confines of your own organization. Read More

Like many apex predators, great white sharks are the top of the food chain. They feared by many and threatened only by few. Too many people have already drawn parallels between this and the business world. Read More

We make sure that we give you only the highest quality calling list available through database management, data verification, data cleansing, and reduplication Read More

In terms of email deliverability, things aren’t really going all that well for marketers around the world. Return Path says inbox placement rates have declined from 82% last year to 78% in the first half of 2013. Read More

Email used to be the wild, wild West of marketing. Today, that title belongs to social media. This, of course, is only natural. When you’re at the frontiers, there aren’t really that many rules to serve as your guide for doing things. Read More