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The other day I gave a presentation to Singularity University’s group of alumni on the disruptive forces which are changing the landscape of entrepreneurship.

In my work as the track chair for entrepreneurship, we identified three main drivers which are significantly shifting the way companies a Read More

With all the newer, shinier image-driven social media sites like Snapchat and Instagram, many marketers have lost sight of the value of Twitter, preferring to chase after the latest “toy”. But if you’ve been ignoring Twitter it’s time you reexamine it. Read More

Ready to take your small business to new heights? As a small business owner, you’ll need every advantage you can find in today’s highly competitive, global business landscape.

Becoming the next startup like Uber or Airbnb that now are valued at $1 billion or more by venture capital firms worldwi Read More

Small Business Saturday 2016 is right around the corner. (November 26th!) Use this four-step strategy to prepare, attack, and slay! Read More

If you think LinkedIn is just for job hunters, think again. A great LinkedIn social media strategy can help small businesses build their networks, grow their influence, and find leads. While there are no absolute rules for getting it right, sometimes getting it wrong can be downright frustrating fo Read More

As you already know, we believe in sharing insights to make the life of marketers all around the world just a little bit easier. This time we explored The State of Email Marketing by Industry report and Holistic Email Marketing in partnership with Smart Insights. We used the data and recommendation Read More

What’s key to business success? Customer satisfaction, say almost all (97 percent) business executives.
This not-so-surprising insight comes from a YouGov survey of 503 business executives, commissioned by HundredX, a technology company that provides enterprise level listening solutions. And an im Read More

eMarketer predicts that this holiday season retail ecommerce with grow 17%, with ecommerce sales representing 10.7% of total holiday retail sales, and nearing $95 billion. Interestingly though, according to Market Track’s research, 27% percent of consumers plan to finish the bulk of their holiday s Read More

You’ve seen the headlines:

“53 Ways to Increase Conversion Rate”
“What Is a Good Conversion Rate? (It’s Higher than You Think)”
“39 Quick Ways to Increase Your Website’s Conversion Rate”

Higher conversion rates are important to every business. Or is it? Read More

Small businesses go out of business because they run out of money; if cash outflows exceed inflows over an extended period of time, the doors will close. There are various contributing reasons for this financial debacle and as will be shown, mush of this is self-inflicted. Read More