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Whether you’re a service business, manufacturer, retailer, or some other type of business, you want to know your industry inside and out. Read on for the kind of information you have to know very well, even if you don’t go to the trouble of writing it all out. Read More

What’s the best way to market your business that costs nothing? Find your brand ambassadors. Brand ambassadors are the people who are so in love with your product or service, they’ll spread the word about your business for free. http://bit.ly/1Kp7XaO Read More

With inboxes filling up with multiple email marketing messages, invites and the like, some small businesses are turning to direct mail as a way to stand out with specific audiences. While direct mail requires more time, more money, and more creativity, with the right planning and these best practic Read More

Sometimes the best way to know whether your startup will be successful or not is from the questions you ask when looking for an answer. Read More

Online personal branding - love it or hate it, your employees are doing it. What do you need to watch for, and where should companies draw the line? Read More

When it comes to finding a topic for your press release, it’s important to ensure that your topic is actually newsworthy. That means it can’t be biased, untrue, or promotional in nature.

Here are three topics you should never, ever write a press release about. Read More

Okay, weeks about over – short one that it was with last Monday being our Canuck national holiday, but hey even I was surprised at how much work you can cram into just 4 days, eh!

That said, some new things we’re watching over in GoogleLand…the changes to their main algo are interesting as we t Read More

Some entrepreneurs focus all of their efforts on designing and developing a new product, but fail to adequately plan for a product launch. Yet a launch event is often the best opportunity to capture attention, make a memorable impression and build buzz that gets people talking about your new ventur Read More

People are really polarized about whether press releases “work” or not. For me, I’d say it all depends on how you define a release working. Here are four expectations I know a lot of business owners have…that shouldn’t. If you’re expecting one or more of these results with your next press release, Read More

Ah, the elusive “buzz”. As business owners, we chase after it, hoping it will drive traffic and sales. But word of mouth marketing isn’t something you can force; there is no surefire strategy you can use to get people to talk (positively) about your business. Of course, the best way to [...] Read More