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If you measure, you can manage. It talks about how and what you have to measure. Read More

Look at today's headlines screaming about the collapse of some of America's most venerable institutions... http://money.aol.com/news/articles/_a/bbdp/stocks-plunge-on-lehman-merrill-news/165607 Big Business as we know it is history and good riddance, I say. I've been advocating that entrepreneurship is the salvation of America and indeed Read More

The number of Gamma women in America - those who influence a wide network of consumers and generate and disseminate new ideas and trends - is estimated at 55 million and growing, according to a report from Meredith Corporation. As the social and technological environment becomes more suited to their communication styles, their influence in the Read More

Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better than the alternative. Brand equity is built on that customer's direct experience with your product or servic Read More

After you've been in business a few years you look back. Suddenly everything is so obvious. Too bad all those things that seem so clear now, were not so clear then, when you were living through the early years of your startup. Here are 3 lessons by Anita Campbell that could have saved her a lot of expense and time: Read More

Seven in ten consumers (72%) use more coupons now than six months ago, some three-quarters of them (equating to about half of all consumers) ascribe the increased use to the troubled economy. About 8 in 10 (81%) of the 1,386 consumers surveyed say they use coupons for grocery items. About half (51%) of those polled said their main coupon source Read More

Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn, according to research conducted in the UK by E-consultancy, Logan Tod and immediate future. Some 64% of UK respondents surveyed said they would reduce their spending generally in view of the deteriorating econ Read More

A loyalty program, of course, will not increase a customer's loyalty, so that should not be the overriding goal. Rather, the purpose of the program is to demonstrate the company's loyalty to a good customer, and often that surfaces in economic value like discounts, gift certificates, points, etc. Read More

However you define success, everyone seems to want it. Whether it's achieving goals, living according to one's calling, or making a difference in the world, everyone wants to accomplish something. But the truth is that most people struggle in the effort, and that begs the question, what is needed to get past the obstacles on the road to succ Read More

What happens if your business strategy has not gone as planned and you need to make some hard decisions about where to go from here? Guy Kingston, presenter of the Mind Your Own Business podcast, gives some positive guidance on the next course of action. Read More