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CITIES have long offered tax incentives to encourage companies to stay and newcomers to relocate. But another option is gaining currency in old manufacturing cities looking to prop up their struggling economies — homegrown nonprofit groups that nurture new businesses from the ground up. Skip to next paragraph One of the more innovative of thes Read More

Anyone in today's workplace knows what's wrong with business presentations and the software of choice for 99% of those giving them. Just about everyone has experienced Death by PowerPoint, and based on statistics, you have probably committed it on more than one occasion. Read More

Our value propositions need to be communicated with a clearer, simpler, message than that used with seat belts. Read More

Google recently enhanced their keyword suggestion tool and added search volume and some measure of competitiveness. The reason the PPC engines offer tools like this is to help people get better at bidding on search terms and offer suggestions for more terms to bid on. Serious PPC folks use this tool to help determine bid amounts and bid on thousan Read More

Imagine a world without cancer, hunger, AIDS, malaria or tuberculosis. While there is still a long way to go in the fight to cure these afflictions, scientists are getting closer to finding the answers thanks to something called World Community Grid. Read More

The more thorough (and/or OCD) a consumer is, the more things he or she will want to know about a company. Prices, exchange policies, and friends' experiences may all come into play. And so might Better Business Bureau credentials, which is why business owners should consider becoming members. Read More

10 case studies of social media campaigns. Why they worked, what worked and how it worked. Read More

In the past few years, the Virtual Assistant (VA) industry has increasingly been in the headlines. The Wall Street Journal, US News & World Report and numerous other publications have made it clear that the virtual assistant business is trendy and growing. More and more virtual assistants are starting their businesses by ditching their corporat Read More

It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing. Read More

Remember the old saying, "Don't put all your eggs in one basket"? This article talks about doing more with all your digital assets. It's no yolk! Read More