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Business author Charles H. Green makes the radical suggestion that companies should hook up their own employees with recruiters -- to increase employee engagement and retention. Counter-intuitive and brilliant stuff. Read More

Office lighting is also a major user of electrical power and a source of greenhouse emissions. In contrast, natural light is available and cost-effective, leading to “daylighting” which is defined as a building design that makes effective use of outside light in relation to heating, cooling, and lighting, and it also works to improve employee prod Read More

I don't get it. Despite all the training, the free videos, and the countless hours of personal mentoring—the marketers still don't seem to understand. Capture pages aren't a gimicky little thing you just throw into the marketing mix because some guru told you to do it. Lead capture pages have a very distinct and important purpose in web marketing. Read More

Many entrepreneurs ask Guy Kawasaki what is the best way to open a pitch to potential investors. Here he answers that question, but also tells you the ten worst opening lines that you can use. Read More

But what caught my attention, and the reason to my title is the job postings. One of my colleagues at work sent it to me as a joke, but I just found it magnificent. 'Obama for America, Barack Obama's campaign for President, seeks Interactive Marketing managers to work at its Campaign Headquarters in downtown Chicago.' Read More

Here are seven popular misconceptions about Myers-Briggs that come up during workshops. Read More

I have to admit, this might be a little risque for BizSugar, but I thought it was both amusing and contained some decent advice. Read More

A great post talking about the reasonings or rationale behind why people purchase things from you instead of your competitors. Read More

Most sellers are not trained to see things through the buyer's lens. But if we set down our own lens and walk around to the buyer's side to see their view, we'll understand their situation with more clarity and exponentially increase our ability to bring them value. Read More

Have you been to a specialty kite shop? Kites ranging in price from $34 to $1500 are easy to find. This weekend I purchased the top of the line “2 for $3.00” model from a non-Kite shop. In fact, I think I was at a pharmacy. Look, I'm not a professional Kite flyer; I just need the thing to come with sting and stay in the air. Read More