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A key part of small business marketing is ensuring your potential customers are aware that your brand exists. Here are three simple tips. Read More

Personal Branding - “Who are you?” A poem by Oscar Wilde. Is personal branding important in the current job market. Read More

You think your business has it rough? The people of Battlestar Galactica have lived through a recession you wouldn't believe. Read More

Stories of Zappos, the online shoe retailer, and how they have pioneered a new way of doing customer service, using social media, and selling products online are now all over the business and trade media. From their policies such as paying new recruits to quit within their first 60 days (arguing it costs less in the long run) to having a manifesto of ten principles that guide their customer servi Read More

Should a customer loyalty program come with fine print and what basically amounts to black out dates? You know, the program that offers you points or discounts by coming back, but you can only get those rewards on certain days. Or sometimes the rewards aren't eligible during other promotions. Read More

Twitter has redefined the way we communicate with each other and millions around the world are using it to connect with people, share information and form business partnerships. If you are a business owner, Twitter can help expand your business. Read More

Audience is becoming an increasingly specialized term. With so many opportunities and channels for consumers to interact with media - and content specialization rampant from cable TV to the Internet - “mass” marketing is becoming a difficult and expense endeavor. Read More

Learn how to use the jedi force for Search Engine Optimization (DIY SEO) and get the resources you need for better search results success. Don't be the bad guy. Read More

As a small business owner it’s easy to forget what your true brand is, especially if you’re a franchisee  or dealership. Read More

How lessons learnt during martial arts training can be applied to business. Even if you don't do martial arts - there is some learning here for everyone! Read More