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Many small businesses don't want ot share their secrets. It would canalize the business right? Not true. Here are wwo anecdotal stories that demonstrate how giving away knowledge will build trust and attract customers. Read More

Small business owners frequently do not have the capital to pursue new venues, and they can find it difficult to secure loans from banks. Startups and entrepreneurs may find many lending doors closed to them when they need it most. Crowdfunding is one way to obtain needed funds to bring your innova Read More

In 2013, marketers dropped a record $42.8 billion on internet advertising according to the trade group Interactive Advertising Bureau. To put that into perspective, during the same year, only about $40 billion was spent on broadcast television ads. But here’s the kicker: an estimated 36% of the bil Read More

There are quite a few online marketing and CRM platforms out there. One option that provides several solutions is Infusionsoft. Infusionsoft combines the elements of a CRM, marketing and eCommerce platforms. Here Julie Craft of Infusionsoft gives an overview of platform and the features it offers s Read More

JESSICA LIVINGSTON: The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn't be doing anything you'd use the term "marketing" to describe. Sales and marketing are two ends of a continuum. At the sales end your outreach is na Read More

There are all sorts of homepreneurs. You have homepreneurs that are just making a secondary income to help support the family, you have the dabblers or the hobbyists (mainly working for shopping money), then you have the people who are designing a full scale and profitable business. I’ve built a fu Read More

I don’t know many brands today who aren’t interested in connecting with Millennials – or with consumers possessed of a “Millennial Mindset.” Read More

Without а doubt, social media hаѕ transformed the way we do business. How to use social media effectively to boost visibility, connect with your target market, and accelerate online results. Read More

Securing repeating contracts in any industry is easy, it just takes a lot of work. Blogging contracts are no exception. Read More

Can you really save money with server virtualization? While every business is different, the numbers are very encouraging. By some estimates, virtualization may reduce your hardware and operating costs by as much as 50 percent, and the energy it takes to run your servers by 80%. Read More