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The economy, unemployment, companies folding, people losing their homes--2008 has left consumers wary of businesses. And that lack of consumer confidence requires straightforward, honest advertising messages to regain marketplace security. In 2009, perhaps more than ever, the words you use in your copywriting can determine whether you make a sale Read More

I've got a plan. Let's all try to do less of certain things in 2009. Maybe, just maybe, it'll catch on, and we'll have an accidental movement on our hands. Maybe we'll get tee shirts printed up. Maybe we'll all get on Oprah for it. What do you think? Willing to try? Read More

Whether you're marking online or offline, here are 8 wonderful tips to ensure your business is off to a great start in 2009! Read More

Here's my rundown of the top seven SEO blogs. Read More

Something's been gnawing at me lately, and it's taken some pondering to figure out exactly what it is. But I think I'm frustrated that we're not doing a better job of carrying social media into the places it really matters: the businesses that don't understand, don't believe, or both. Read More

As the new year is just around the corner, some of you might resolve to take a step forward into becoming a freelancer. With the way the economy has been, it wouldn't be too surprising if the freelancer ranks grow in the next few months. Here are a few tips to get you started. Read More

Making a list of any kind is deadly. You miss people. You upset people. You exclude people. Lists are downright dangerous. And yet, I want to show you 8 bloggers that you should be reading, if you're not already. How about this: if you think your blog or someone you admire is should be on the radar for 2009, feel free to add a link to it in the co Read More

Recessions naturally inject fear and panic, which is only heightened by every discussion of market losses, layoffs, bailouts, and somber predictions. We're only human after all; of course everything affects us personally and emotionally. Fear is not a catalyst for productivity however. Read More

Your goal as a business owner is to get your product in front of as many would be consumers as you can—but how do you go about doing that most effectively? Read on to find out— Read More

Email marketing company Campaigner has been piecing together a series of email marketing tips called "100 Days to Grow Your Business." This has basically been a countdown of tips leading up to the holidays. What email marketing tactics do you use in your campaigns? Although designed for small business retailers, many of the email marketing ti Read More