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An interesting article for online marketing in a recession... Read More

Small businesses are always searching for ways to differentiate themselves. But with fewer people out buying, some of the businesses are doing whatever they think will draw in customers. Holding special events also can be far less expensive than regular advertising. And in a slowing economy, advertising and marketing budgets typically get trim Read More

Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which can also be known as the owner of the business or top sales person turned into the marketing person. But, here's a little flash - anyone associated with your business that comes into contact with a prospect or customer is performing Read More

How to get the most from Christmas Cards you send to customers. Read More

In this article I show you how to improve your search engine rankings using 27 quick search engine optimization tips. Read More

Pay per click budgeting is not a topic I thought you could devote a whole blog post to, when I first started doing PPC in 2004. But I was wrong. Here are the five most important budget-related topics in pay per click advertising: Read More

What happens when the insatiable drive for profits permeates the culture of an organization? Eventually you forget whose business you should be taking care of--just ask Office Depot. Here's can you do to avoid the high cost of broken trust. Read More

Almost every “start your own business” guide out there seems to have one piece of advice in common: you MUST have a business plan. In order to grow a successful business, they say, you need to have every aspect planned before you start. While I agree that this may be true for someone who will be launching a full-scale small business that they wil Read More

The thing with all this talk about social media and how it changes marketing is that I don't think you're going to like it. I don't think the end state is what most companies are thinking about. Google doesn't buy other companies because they seem neato. Pepsi doesn't want to talk with a few hundred people at a time, do they? It's just that all th Read More

I like talking about link building - it is, after all, one of the most important rankings factors (hey Rand, when's that going to be updated?) and also one of the things people struggle with the most in the SEO industry. So here are some more tips and tricks you can use to get links. This week I'm talking about how to actually get links from you Read More