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Believe it or not, an economic downturn is a good time to start a business. There are openings in competitive markets and breaks on start-up costs and overhead. Read More

Lead generation is a fairly core activity to marketing. Sales people need leads to close sales. You might not always look at it in those baseline terms, but that's the general process, right? Find people who want that thing you're selling, be that Jesus or real estate, higher education or luchador masks. You build someone's interest, you make t Read More

Having direct advertisers is a very lucrative way of monetizing your blog. Ads are one of the few ways in which a blogger can capitalize on existing blog traffic without any additional work, such as developing products like e-books or providing services like search engine optimization. First step for a blogger to attract sponsors to his blog is to Read More

Take advantage of these dire economic times to boost your search engine rankings. There are some remarkable opportunities for those willing to seize the moment and think outside the box. High unemployment has some top-notch people looking for work. Why not hire them as a freelance consultant to create remarkable content, or for a public relatio Read More

Here are five tips for successful business blog optimization benefits in the long run: Read More

Here are 10 tips to keep the content flowing and 21 actual content ideas to save yourself some thinking time. Read More

Amid all the gloom out there, a new survey actually points to some positive signs for small businesses — and for those people thinking of hanging their own shingle for the first time. Payroll administrator SurePayroll, which conducts a monthly survey tracking small-business optimism and hiring trends, found that small businesses increased their Read More

BizBox's Jerry Kalish on the rules for borrowing out of your 401(k)--and the risks. Read More

It's tempting to stick with the sales techniques that have worked for us in the past, but going that extra mile beguiles customers, sparking new interest in what we have to offer. Read More

“I don't know who the hell I am, I don't know what I want, except, I've got an insatiable appetite for life, and I want more, more, more!” As Vince McMahon utters these words, he sits atop a billion-dollar fortune, solid in his reputation as one of the most successful promoters of professional wrestling in world history. Read More