From the page: "I came across a table in which direct marketers ranked which tactics generated the strongest ROI for customer acquisition. 34% of the respondents said direct mail gave them the strongest ROI. In comparison, only 8% picked search engine marketing -- and only 6% chose advertising on web sites."
Read More
Mssux voted on the following stories on BizSugar
Direct mail ROI beats SEM: what's wrong with this picture?
![Direct mail ROI beats SEM: what's wrong with this picture? - http://blog.postclickmarketing.com](https://share.bizsugar.com/images/thumbnails/10b6bd1c4aeabe94e41431cdb40bc925.png)
![Avatar](https://share.bizsugar.com/avatars/Gravatar_30.gif)
From http://blog.postclickmarketing.com 5961 days ago
Made Hot by: on March 7, 2008 11:36 pm
Reduce Your Expenses Through Negotiation
![Reduce Your Expenses Through Negotiation - http://www.allbusiness.com](https://share.bizsugar.com/images/thumbnails/a748a79464b5eb8a5fcd464d6ca7ffb9.png)
![Avatar](https://share.bizsugar.com/avatars/Gravatar_30.gif)
From http://www.allbusiness.com 5961 days ago
Made Hot by: on March 7, 2008 6:35 pm
We live in a world where we don't get unless we ask. We're stuck with the same cell phone plan even though every provider is in a constant state of promotion. Our auto insurance is still priced high even though another company is always offering a deal. And credit cards, well, you know you can switch and get a lower interest rate any time.
Read More
Read More
Small businesses create more jobs than larger ones
![Small businesses create more jobs than larger ones - http://freakonomics.blogs.nytimes.com](https://share.bizsugar.com/images/thumbnails/67d6efd57a6d85a8eb87f052cbd13652.png)
![Avatar](/avatars/user_uploaded/JohnH_30.jpg)
From http://freakonomics.blogs.nytimes.com 5962 days ago
Made Hot by: on March 7, 2008 1:01 am
In a new working paper called “Do Small Businesses Create Jobs? New Evidence from the National Establishment Time Series,” the economists David Neumark, Brandon Wall, and Junfu Zhang examine the National Establishment Time Series and conclude that small businesses create more jobs, on net, than larger ones. The earlier literature on this subject h
Read More
Search Marketing Tips from Online Marketing Heroes
![Search Marketing Tips from Online Marketing Heroes - http://www.toprankblog.com](https://share.bizsugar.com/images/thumbnails/73c27a08a018c30c3a9fe2a72e3c75db.png)
![Avatar](/avatars/user_uploaded/JohnH_30.jpg)
From http://www.toprankblog.com 5962 days ago
Made Hot by: on March 6, 2008 4:46 pm
Here's a collection of online marketing tips from the experts. Lee Odden of TopRank Blog, interviewed a sample of search marketing experts that are featured in a new book, “Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus."
The list of internet marketing experts interviewed for the book include Joan Holman, Greg H
Read More
How Radar Can Improve Your Business
![How Radar Can Improve Your Business - http://cathlawson.com](https://share.bizsugar.com/images/thumbnails/bdb62c80d7c814ca423507bbdd584cb3.png)
![Avatar](https://share.bizsugar.com/avatars/Gravatar_30.gif)
From http://cathlawson.com 5967 days ago
Made Hot by: on March 2, 2008 4:02 pm
As the knock-on effects of the credit crunch begin to bite in the small business world, this article examines complementary diversification as a method for spreading your risk across other product/service lines.
Read More
Increase Search Engine Traffic for Lazy People | Blogging Without A Blog
![Increase Search Engine Traffic for Lazy People | Blogging Without A Blog - http://bloggingwithoutablog.com](https://share.bizsugar.com/images/thumbnails/cf9fcc2b17aedd89448e30e0d67cfc15.png)
![Avatar](https://share.bizsugar.com/avatars/Gravatar_30.gif)
From http://bloggingwithoutablog.com 5967 days ago
Made Hot by: on March 3, 2008 6:05 am
Any small business with a web-site or blog should heed these words.
Getting traffic if you are lazy is easily achieved. If they'd added "...for Lazy People AND IDIOTS" then it would apply to me because I'm a bit slow when it comes to marketing online and attracting traffic.
And too easily put off by anything which is complicated. Which Read More
Getting traffic if you are lazy is easily achieved. If they'd added "...for Lazy People AND IDIOTS" then it would apply to me because I'm a bit slow when it comes to marketing online and attracting traffic.
And too easily put off by anything which is complicated. Which Read More
Campaign Against Rude Bloggers - And A Call To Action
![Campaign Against Rude Bloggers - And A Call To Action - http://iandenny.blogspot.com](https://share.bizsugar.com/images/thumbnails/699a2a1e7e8455df265a7cc9c0e34be3.png)
![Avatar](https://share.bizsugar.com/avatars/Gravatar_30.gif)
From http://iandenny.blogspot.com 5967 days ago
Made Hot by: on March 4, 2008 1:19 am
Small business simply hasn't caught on to blogs. I checked - and none out of 70 of my small business clients had one (and I'm not a blog service peddler by the way!). And I think awareness of the benefits is being hampered by jargon and lack of guidance on blogs themselves. It's a closed shop for the unaware - even when they accidentally arrive
Read More
While Washington Dithers, States Craft SMB Health Plans
![While Washington Dithers, States Craft SMB Health Plans - http://www.allbusiness.com](https://share.bizsugar.com/images/thumbnails/a748a79464b5eb8a5fcd464d6ca7ffb9.png)
![Avatar](/avatars/user_uploaded/suzyQ_30.jpg)
From http://www.allbusiness.com 5967 days ago
Made Hot by: on March 2, 2008 4:01 pm
Lawmakers in Washington have dithered and debated while the health insurance crisis has grown increasingly worse. At last count, skyrocketing costs have forced 47 million Americans to forego insurance and put their health at risk. The majority of those work in small businesses. At the state level, however, a number of progressive governors, have ta
Read More
Sam's Club Wants to Be Your Search Engine Optimization Company - Should You Let It?
![Sam's Club Wants to Be Your Search Engine Optimization Company - Should You Let It? - http://www.searchengineguide.com](https://share.bizsugar.com/images/thumbnails/59765f84669c7875234e0c40aa42308b.png)
![Avatar](/avatars/user_uploaded/suzyQ_30.jpg)
From http://www.searchengineguide.com 5967 days ago
Made Hot by: on March 3, 2008 6:05 am
If the buzz is to be believed, Sam's Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn't something new; it's just recently come to the forefront. Sam's Club has partnered with a company called Innuity to offer a program that is primarily targeted at small businesses l
Read More
Monitoring Social Media Marketing
![Monitoring Social Media Marketing - http://www.websitemagazine.com](https://share.bizsugar.com/images/thumbnails/4e5025a0a6918f12558b5da810a50e76.png)
![Avatar](https://share.bizsugar.com/avatars/Gravatar_30.gif)
From http://www.websitemagazine.com 5968 days ago
Made Hot by: on March 1, 2008 2:47 pm
Social media marketing can bring traffic and links to any website. What's missing — and essential — is proper measurement of these new techniques. Often times, social media marketing is dismissed before its true effectiveness is realized.
Read More
Subscribe