Great brands operate at a higher level.
They don't change the essence of who they are as the business changes. That's backward and that's why companies fail. Instead, they make sure that they direct how the business changes so that it fits with the brand, from the new lines they bring in, to the employees they hire, to the competing compa
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Mssux voted on the following stories on BizSugar
Stay True to Your Brand for Long-Term Viability
![Stay True to Your Brand for Long-Term Viability - http://www.allbusiness.com](https://share.bizsugar.com/images/thumbnails/a748a79464b5eb8a5fcd464d6ca7ffb9.png)
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From http://www.allbusiness.com 5907 days ago
Made Hot by: on May 3, 2008 11:41 pm
22 of The Funniest Search Marketing Posts
![22 of The Funniest Search Marketing Posts - http://www.komarketingassociates.com](https://share.bizsugar.com/images/thumbnails/dab0413f7060134e0936b5169aff41ad.png)
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From http://www.komarketingassociates.com 5908 days ago
Made Hot by: Jenny on May 1, 2008 3:17 pm
One of my favorite things about the Search community is that they are not only smart but also pretty darn witty. After reading 20 blog posts in a row about Twitter (or whatever the latest topic is) it can be very refreshing to read something that just makes you laugh out loud.
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Persuasive Web Design
![Persuasive Web Design - http://cre8pc.com](https://share.bizsugar.com/images/thumbnails/a0a710477ab0f0ac82b88b228244b921.png)
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From http://cre8pc.com 5908 days ago
Made Hot by: on May 1, 2008 9:03 pm
If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria's Secret, it wouldn't be missed by a shopper like my young adult daughter. She doesn't need search engines to find Victoria's Secret products.
Why? Because the company sends her discount cards in the mail every month to lure her with 20%
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Make Your Website Content EXPLODE!
![Make Your Website Content EXPLODE! - http://www.sitelogicmarketing.com](https://share.bizsugar.com/images/thumbnails/d9c75472e560ba7257e0910a1fa95a6f.png)
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From http://www.sitelogicmarketing.com 5908 days ago
Made Hot by: on May 1, 2008 6:22 pm
Mao Tse-Tung understood the power of words when he wrote that “words are like little dynamite sticks in people's minds . . . .” He was talking about communism, but the same holds true for marketing. Words are much more than labels, they are potential explosions that will connect and create an emotional response. Don't let your website languish wit
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Are You Curious About SEM?
![Are You Curious About SEM? - http://wahnewstoday.com](https://share.bizsugar.com/images/thumbnails/6178ddcfac250463c9a985426f36cc18.png)
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From http://wahnewstoday.com 5908 days ago
Made Hot by: on May 1, 2008 6:22 pm
Most people who have a business web site find this an important topic to understand. For most businesses out there who have a web site, know that search engines are the biggest source of traffic and debatably the most valuable (depending on your keywords and ad structure). Some businesses use both SEO and PPC to gain the traffic they are looking f
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Dear Money Lover: This could be the most important reading you do
![Dear Money Lover: This could be the most important reading you do - http://wahnewstoday.com](https://share.bizsugar.com/images/thumbnails/6178ddcfac250463c9a985426f36cc18.png)
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From http://wahnewstoday.com 5909 days ago
Made Hot by: on May 1, 2008 3:43 am
I may lose half of you with this next this opening statement, but I encourage you to keep on reading, “that is” if you can take this challenge.
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Accountability: The Key to Performance Management
![Accountability: The Key to Performance Management - http://stateparkwaypartners.com](https://share.bizsugar.com/images/thumbnails/92806090730966726d904e1589790cd5.png)
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From http://stateparkwaypartners.com 5909 days ago
Made Hot by: on May 1, 2008 3:42 am
This is, however, not the way accountability gets results. In the day-to-day activities of business, where all the work gets done, "hold them accountable" is useless as a management practice. It offers no guidance on how to use accountability to build a successful path from point A to point B.
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Morgan Stanley's March Internet Trends Report: Social Applications Dominating
![Morgan Stanley's March Internet Trends Report: Social Applications Dominating - http://www.techcrunch.com](https://share.bizsugar.com/images/thumbnails/3d9efeee0969d55877be873cf3ecb383.png)
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From http://www.techcrunch.com 5910 days ago
Made Hot by: on May 2, 2008 3:37 am
Morgan Stanley's Internet Trends report from last month takes a big turn from previous reports - the focus is nearly 100% on social applications and how they are taking over the Internet
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Is Your Work a Process? Here's Why It Should Be
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From http://blog.smartdraw.com 5910 days ago
Made Hot by: on April 29, 2008 11:03 pm
From the page: "I wear a lot of hats in the course of my work: analyst, marketer, blogger, developer, and so forth. Every hat requires different routines, and in order to get the best results with each position, I define processes and subsequently follow them."
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HELP I hired an Idealist - Leadership - Jeremy Heighton
![HELP I hired an Idealist - Leadership - Jeremy Heighton - http://www.evancarmichael.com](https://share.bizsugar.com/images/thumbnails/ad81daf739aaee3d793b9f4f84e26205.png)
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From http://www.evancarmichael.com 5911 days ago
Made Hot by: on April 29, 2008 1:39 pm
What do you do when someone who's joined your team has a different set of ideals or perspective?
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