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More than 50% of images in promotional emails are routinely blocked by email and webmail programs, but many marketers are still sending image-based emails that do not render well as text-only. Most retail email marketers (57%) send largely image-based emails, even though they have higher spam scores (and so are more likely to be blocked by spam Read More

Talk to entrepreneurs about their marketing and communications efforts, and they'll often use the words "branding," "marketing," and "advertising" interchangeably. That reflects the pervasive confusion about the terms, says Gail Guge, managing partner of Wilkin Guge Marketing in Ontario, Calif.. "About 15 years ago, 'branding' became a b Read More

Small Business resources and community. Tons of articles. Legal information. Free SEO review of your blog... and more Read More

The franchise industry is turning GREEN! New Green Franchise Website just launched by Joel Libava, a Cleveland, Ohio franchise expert/consultant. Read More

Successful professionals report experiencing "flow" (a la Csikszentmihalyi) in their work. If you want to perform like a superstar, wean yourself from your "continuous partial attention" habits and start enjoying peak performance perks with these four easy tips. Read More

When a small business graduates from being home-based to having premises of its own, it's quite an accomplishment. But in this economy, some small company owners are deciding it makes more sense to move back home again. Although a home-based business has become much more widely accepted, moving back when you're in financial distress might car Read More

Chances are most of your customers pay you within a reasonable amount of time. But sooner or later you will have to deal with a customer who pays very slowly or not at all. What can you do? And just as important, what can't you do to collect the money owed you? Here is what you need to know. Read More

One of the best ways to increase your income is not to market for more work (ie, new clients), but to get it from existing clients. This is an often overlooked marketing method and missing it is like throwing money out the window. Following is a 3-step plan designed to get more work from your existing client base. Read More

Pass this around your overly aggressive reps. Read More

From the page: "If you were to start a new marketing campaign with the objective of educating small business owners, executives, and managers on the benefits of your product, whatever it is, will most of them turn deaf ears to a blog marketing medium just because it's a blog?" Read More