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One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. If challenged, the founder usually cites the Facebook business model (free service to users, revenue from ads), but forgets that Facebook has had sever Read More

Are you looking to brand your venture, product or service? Here are 3 reasons why small business owners need not shy away from using humor in branding. Read More

Logos are an important part of an overall marketing strategy designed to make your company memorable. It’s the first step towards brand recognition. Read More

Think you know all there is to know about social media? Before you answer, you might want to check out these four social media myths dubbed “unicorns-and-rainbows” by online marketing pro Dan Zarrella. If you’re superstitious about magical marketing quick-fixes, keep reading. Read More

If you could only make one of your ideas come true, if only one were possible…which would you choose? Read More

Among questions Ileane fielded from the BizSugar community were an inquiry about how much research should be done when preparing a blog post:
I’m always reading blogs and curating content on the web. That way I always have ideas for blog posts handy. Here’s what I use to curate content – Scoop.it Read More

The age-old question of whether or not higher customer satisfaction leads to superior economic returns raises it’s head again as companies invest in CRM strategies and CRM software implementations.  Read More

If you are an entrepreneur and want to succeed with your business, it is important to be aware of the shift in consumer expectations. Otherwise, you might find yourself struggling to get your business off the ground. Read More

For the millions and millions of people and businesses that partake in social media on a daily basis, it is their lifeline in many cases to the outside world. They oftentimes get their news, advertise their businesses and browse and make purchases online all from this social medium.As a small busin Read More

There are many different tools you can use to streamline the tracking of your online reputation. Here are four I use every day that help me stay on top of it all. Read More