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Recently, I was featured in an article published on AllAnalytics.com discussing how analytics has improved our online business. While the article was well received, I ended up getting a good amount of questions asking for more specifics on exactly how and what we track for our web store. So, the pu Read More

Many entrepreneurs forget that their success is more about helping other people than about personally becoming famous, or overcoming the odds and getting rich. A successful business has to satisfy customers with a strong team, by helping them solve problems, save money, or experience more pleasure. Read More

Are you using questions and answers to grow your small business? If not, you’re missing out on a profitable opportunity. New data from Compete, reported by eMarketer, recently took a look at three popular Q&A sites and what kinds of users each attracts.
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Quick, which is more important to your SEO—keyword research or site content? It’s actually a bit of trick question. Keyword research and site content actually work together to create a well-optimized site. Conducting keyword research won’t do much good if your site is full of low quality content. M Read More

While creative business owners may not be packing arenas, they are definitely looking to develop a strong brand identity. Here are a few tips for identifying and developing brand identity. Read More

SEO enables search engines to find your business within 3-4 seconds, before the consumer looses patience and there is just too much business to be procured online to ignore search engine optimization... Read More

Social media will take over your life if you let it. Dominate social media management with these tools and daily routine. Read More

Traditionally, brand valuation looks very different to your CFO versus your CMO. However, the financial and marketing perspectives concerning brand valuation are becoming less divergent... Read More

A list of services to help you send online invoices, manage the ongoing billing process and get paid on time. Read More

CoTweet, HootSuite, and TweetDeck are examined for their personal and professional uses, benefits, and drawbacks. The availability of analytics and CRM integration is also discussed for informed decision-making. Read More