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You’ve built the business from scratch or acquired it when it was smaller and struggling. The business has grown under your efforts, passion and leadership. You believe you are the founder and they call you the CEO or President as a job title. The question is – what’s your performance profile toda Read More

AM Days is a unique conference geared towards companies’ CMOs, digital marketing practitioners, and everyone who either already has an affiliate program to manage, or is contemplating starting one. Whether you are looking for new sales, leads, memberships or subscriptions, affiliate marketing is on Read More

The use of Market Development Funds (MDFs) is a proven strategy to increase sales through the channel, but for best results, the funds must be deployed intelligently. Read More

Recently, National Public Radio (NPR) decided to get down to the nitty-gritty and figure out what it takes for content to go viral. They asked themselves what kind of content do people want to share, and began conducting studies through their social media networks to find out exactly what takes on Read More

In today’s day and age no business can operate successfully without a positive and effective relationship with the media. Whether it is Public Relations for a multinational corporate or simply raising the awareness of a small sole trader, media relations are increasingly important.

They say ther Read More

The best online marketing campaign is well rounded and includes a combination of search engine optimization, content marketing, and social media. For the best results, all 3 of these tactics should be integrated into one overall campaign. Read More

Let me start off by saying that I am a strictly white hat SEO practitioner, and that means that I make sure that all the SEO work I do for my clients, as well as for Brick Marketing itself, falls in line with the Google and Bing Webmaster Tools guidelines. Read More

Most entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, wit Read More

Job interview trend: More employers are looking at candidates social media pages during the hiring process. This has resulted in debates over privacy issues. Read More

Moms will be forever deemed the ultimate multitasker. In addition to a career and child-rearing, moms are also taking the reins as the ‘household CEO.’ She influences about 85% of all household purchases, yet many moms still say brands miss the mark with their messaging. Here we take a look the dis Read More