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In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you're also competing with social media and a multitude of other distractions Read More

Every type and size of small business can benefit by training their employees. This article explains how to develop effective training program and various options. Read More

Color is a powerful form of non-verbal communication, and, when it comes to marketing, it can be an effective sales tool.

A survey by Xerox found that adding any color to a document increases readership, and according to GreatFXBusinessCards.com, color is the "silent salesperson." Once it catche Read More

Why Leo Babauta's advice on following the entrepreneurial path of not knowing is wrong. For example, if you are planning to start your own business, you need to be prepared to control outcomes – to be willing to move heaven and earth to control outcomes. Entrepreneurs are, above all, people who see Read More

Advice to new entrepreneurs about how to avoid mistakes.
Pardon me, but I must protest.
Slava Rubin, founder and CEO of indiegogo is a successful entrepreneur, but his recent speech at SXSW Interactive, The Top Ten List of Entrepreneurship Myths, covered on Entrepreneur.com, offers some myths of Read More

For many entrepreneurs, venturing forth into the world of social media is a tentative process. First you set up a Facebook page, and then you get used to posting an update a day. You start asking people to like your page, and you include your Facebook handle on your business card and website... Read More

As you properly know Google released their Penguin 2.0 algorithm this Wednesday (May 22, 2013). My blog was hit pretty bad. Read More

There are many different tools that will schedule your social media posts ahead of time, but these are my favorite tools to pre-schedule posts... Read More

The Affordable Care Act will soon be the law of the land. Take this short quiz to build up your health law knowledge. (Don’t peek — answers are at the bottom of the page!)...

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The World Bank Group publishes the Doing Business 2013: Smarter Regulations for Small and Medium-Size Enterprises which assesses regulations affecting domestic firms in 185 economies and ranks the economies in 10 areas of business regulation, such as starting a business, resolving insolvency and tr Read More