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Most engaging content has a number of things in common. Here are some questions business owners need to ask themselves in creating engaging content. Read More

67% of consumers state they are inclined to spend more money with a company that provides top-notch customer service, and 75% of consumers are willing to spend more money with companies that boast a history of quality customer service. To keep the numbers high, businesses are changing... Read More

The cost of health care has been on the rise, and employer-sponsored insurance is on the decline. The Affordable Care Act will affect the health care trend in a big way, and it has important implications for the nation’s small businesses. Read More

It’s important that marketers stay abreast of the most relevant marketing conferences. Whether attending, sponsoring, or simply looking for inspiration around your own events, now is the time to start your planning. Events and conferences are essential tools for the modern day marketer... Read More

Small business owners who haven’t thought about how their websites function on a mobile phone are in danger of being left behind. So, how can you optimize your website for mobile browsing without the hassle and cost of a developer or engineer? We’ve compiled some helpful tips and guidelines. Read More

Whether you’re single or not, as a small business owner there’s one relationship you have to maintain, and that’s the one with your customers. Check out this infographic for some easy ways to ensure your customer relationship is a long, fruitful, happy one.


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For many small business owners, social media also seems to require a huge amount of time for a questionable payoff, and most just don’t know where to start. The infographic below provides an easy-to-follow plan for managing your business’s social presence through each month of 2013. Read More

While 2012 was touted to be the end of the world, we have yet to suffer the apocalypse. Online, well, that’s another story. There is no doubt that Google is actively changing the changing the world of questionable SEO practices. Here, we take a look at companies that have suffered through this Inte Read More

Shoppers are increasingly relying on local search results, and larger retailers are noticing. Nearly half of the larger brands plan to increase their local marketing efforts in 2013. Below, we take a look at why it’s time for small businesses to follow the same marketing plan and keep it local. Read More

Now that social media dominates communication, it should come as no surprise that 80% of companies are planning to incorporate social media into their customer service strategies in 2013. Take a look at the power of social media and why companies that plan to succeed must become more responsive. Read More