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Olwen Dawe of Irish Business Intelligence provides a snappy insight into the importance of sharing your business vision with the people that matter... internally and externally. Read More

When composing any piece of writing, whether it's ad copy, a blog post, or a news story, it can help to answer the 5 Ws (and How) of journalism. Read More

From a traditional high street butchers shop to online shopping, nationwide deliveries, books, videos and media attention, James Whelan Butchers is leading the way Read More

Starting a business means hard work. You may have a great idea which you believe will make millions for you but it has to be worked on…..constantly. Be prepared to live, sleep and dream work. Your family and social life may take a back burner for a while as you’ll be consumed with your new busines Read More

By Caron Beesley. When it comes to starting a business, there’s often some confusion about the process of business name registration. How are trade names and trademarks different? An important reason to distinguish between trade names and trademarks is that if a business starts to use its trade nam Read More

It has been just over a year since we launched TweakYourBiz TV (formally Bloggertone TV) and during that time, we were lucky enough to interview some truly knowledgeable and inspiring business people Read More

Let's look at the five worst employee engagement strategies, and analyse just what these businesses should have done in order to boost morale and performance. Read More

It has been a few years since social media became popular. I wouldn't say mainstream since a huge number of companies haven't gotten started yet. Another good portion have recently acknowledged its importance and are taking action at the moment. When it comes to their first steps, the mistakes don' Read More

What a waste of time. You work hard and deserve the best. But for some reason you are attracting the wrong type of customer. You may be not sure why. But you know some of your current relationships are just not right for your business. Here are different types of potential customers. Read More

A big idea is not something that you create, it is a process of discovery. This is where most advertising people go wrong. They think of a big idea as something they should come up with than something they should uncover. Read More