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How can anyone be prepared? We can do the research, make plans, develop strategies. But does anything really prepare us for what is coming? Read More

The Language of the leader (Rhetorical communication)

Rhetoric is the art of convincing another of the truth by means OTHER THAN THE FACTS

What other methods are there?

There are methods that appeal to the emotions:

This is the language of rhetoric.

Rhetorical language is:

• Em Read More

Tap into great advice on maximising your presence and effectiveness in face-to-face marketing opportunities. Read on to pick up on some key event tools out there. Read More

With plenty of businesses already seeing great results from using Pinterest, it's time you gave it a try too. Learn 5 simple reasons why you should be using Pinterest for business. Read More

The most successful brands around us across many categories have succeeded by having a core brand belief drive what they do and how they compete. Like Apple, Subway, Dog's Trust Read More

Many budding entrepreneurs are interested in the ability to take a tax deduction for expenses related to home business activities. Even hobbyists can claim deductions on their tax returns. You need to know the difference. Read More

From Internet only businesses, to Mom and Pop stores, cloud based software has changed everything. Blog posts roundup Read More

Marketing is inarguably one of the most crucial parts of every business. It could come in the form of media advertisements, word of mouth information dissemination, gigantic billboard, events, stickers fliers and sales promos, among others. Without people knowing about a company's product or servic Read More

Training the attitude
Have you ever thought of the effects continual repetition of negative predictions for 2012 may be having on the minds, and therefore the actions of those who listen?
I would like to suggest that it is the job of leaders to promote a positive attitude regarding the future.
A Read More

When it comes to corporate volunteering, Facebook is a priceless way to stimulate employee engagement. Read More