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If communication strategies can be created based on personality type, why can’t there be marketing strategies based on the same thing? So why not create a marketing strategy that suits your style? Here are things to consider. Read More

One of the most important gifts an entrepreneur can give herself is the ability to stay focused. A strong, clearly defined brand helps you maintain focus by: Read More

StumbleUpon is one of those sites we've had on our radar for quite some time. We covered the company's redesign last year, which re-focused the site on topic features. So when StumbleUpon snuck in a strange change the other day without telling anyone, we were shocked. This update made it impossible Read More

If you do have some sort of a marketing budget, then one of the cheapest and most effective ways to generate leads is solo ad marketing. A solo ad is simply finding someone in your niche or industry who has a large list, and asking them to send out an email to their list. Read More

Your mailing list is a life-line for your business, so you want
to make sure you go with a service you like. Here's a few of their
pros and cons. Read More

One of the most encouraging trends to emerge from recessionary times is the surge in interest in entrepreneurial activity, especially as regards online start-ups. There are, however, some considerations to keep in mind if you are planning to make the leap to the world of start-ups and entrepreneurs Read More

If you have a store or office, are you taking strides to become part of your small business community? Do locals know about your business and tell others about it? Finding ways to be a known member of your community can help you grow your business. Read More

Occasionally there comes a time, and more importantly a situation, where you have to say “No!” to a customer. The old expression, ‘the customer is always right!’ is BS and if you truly believe in your offering, then you have to make a simple decision – stand strong in certain situations and turn th Read More

From GoDaddy (twice), to Chapstick, Lowe’s, LA Fitness, Timothy’s Coffee, PayPal, Fontaine Santé, Red Cross, McDonald’s, and the list goes on… This past year has seen a massively wide range of social media crises – both big and small, successful and disastrous.

Learn the basics for preparing you Read More

Leaders have so much great information to share but if they don't share it the right way, it gets lost by the recipient. Here is food for thought when it comes to sharing your wealth of information. Read More