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With the holiday shopping season under way and about to get in full swing very soon, small business retailers better have had their marketing plans written, gift wrapped and delivered long before now. Read More

If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every business has a website and is fighting for a prominent search engine presence, but there aren’t nearly as many businesses fighting for a YouTube presence. That means that creating and Read More

Many of you have planned out a stellar holiday strategy to generate awesome sales but I'm here to pitch the case for NOT offering holiday discounts. Read More

Why you do what you do is contained in your unique self proposition (USP). A personal mission statement less about the work you love and more about why you do the work you love. Read More

Yes, Anita; this one's for you. Several years ago, Anita Campbell, the CEO and Editor in Chief of Small Business Trends, put out a call for small business experts. Her website was starting to gain some serious traction... Read More

Simple article about creating a Google+ page (just launched and similar in nature to Facebook pages). Read More

Let's be honest, you're trying to sell something - and people know that. Third parties will always be more credible than interested parties, which is why customer video testimonials are your most effective marketing tool. Rightlook Creative gives 5 simple steps for how to make video testimonials. Read More

Fortunately, it is possible to get festive without breaking the bank. Here are seven ideas to get you started. Read More

In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call 'causality marketing'. Read More

If you want to have a better relationship with your boss, it helps to know what kind of boss he or she is. In order to help you learn how to manage your boss, Karol Wasylyshyn wrote Behind the Executive Door. Read More