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By Megan Totka

Every few days it seems, a new buzzword is born into the world of content marketing. Like most good buzzwords, the term “trendjacking” comes with just enough variety of meaning to spark some old-fashioned controversy. Read More

Are you struggling to grow your Google plus business page and need some motivation? Google plus has been a sort of Social Media late starter however as it is Google it’s important to be on it. Social Media may seem confusing and time-consuming but it is a must if you wish to market your business ef Read More

By Lewis Evans

Brand management can be a deciding factor in the success of your fledgling company. Yet it often gets overlooked in the mad scramble to get a company up and running, when business planning, product development and fundraising take precedence. All too often, though, I see the fallo Read More

By Claire Roper

List all the buzz words in the online community, and few will get a bigger response than A/B testing. Countless articles, books and lengthy discussions are all dedicated to designing the tests, selecting the test subjects or carrying out the tests, but often no one bothers to exp Read More

Getting people to your site is only half the battle. How you convert them to customers is the truly hard part. If you haven't asked yourself how visitors see your website, now's the time. Read More

It may seem too early (and too hot) to even think about the winter holidays, but if you put it off, you risk not reaping the full benefit of the season. Read More

What's your business' story? Uncovering it can help you become more personal in the eyes of your customers, and can go a long way toward building trust with them. Read More

By David Neagle

Before you can appeal to your target market, you’ll need to define that market. Who is your buying market — and who is not? One way to do this is by utilizing empathy mapping, which allows you to answer these questions and gear your efforts toward a market that’s right for your p Read More

By Bob Herbold

Recently it was reported that Nokia has been discussing with both Microsoft and Huawei the option of them buying its mobile-phone business. Nokia also recently suspended the company’s dividend. It is clearly panic time at Nokia.

While they traditionally dominated the low-end Read More

By Nicolas Gremion

If the thought of starting a new company scares you, then what I’m about to suggest might terrify you: Consider starting a new company in a realm in which you have no experience. Before you run for the hills, keep reading. When done the right way, this risk can pay off with bi Read More