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By Flor McCarthy

The purpose of this post about social media risks is to help you manage social media effectively in your business. Don’t let legal issues with social media ever be a reason not to use it if it is something that would benefit your business. But do identify the risks and manage th Read More

Are you struggling to grow your brand and followers on your LinkedIn Company Page? Here are five brilliant examples of companies using a LinkedIn company page for their businesses. Read More

When a person comes to your site to buy your product or service, or even just to browse through what you offer, he or she usually has several concerns: Is this company legit? Does it work as advertised?
Will I get my money’s worth? What if I am unhappy with my purchase?

These and others oftenti Read More

There is a dilemma small business owners face when they cannot move to the next stage of their own growth. This tension between where a small business owner wants to be and the health of the business is often based on limitations of such as financial, staffing and leadership. So, when is your small Read More

By Aidan Healy

We live in an increasingly globalized world. Just a few years ago, going global (offshore) was a luxury afforded to only the wealthiest of companies. Yet as the communication infrastructure around the world has expanded, incorporating an offshore company is fast becoming a necessi Read More

By Michael Evans

Using a lot of adjectives and adverbs in your marketing copy can literally kill the impact of ‘idea’ or ‘message’ that it carries. As a result, you should not be expecting growth of sales anymore. It’s true that avoiding overuse of adjectives will help you improve your marketing Read More

By Peter Watson

Thanks to the power of the internet, business owners looking to sell, now have the ability to do so themselves without the aid of a business broker. Simply uploading your business to a reputable business for sale website is having fantastic results, while saving the vendor up to Read More

I recently saw a video presentation from an NSC Campus Lunch n’ Learn event and it featured Patrick Crowley, Digital Content Marketing Manager of ePubDirect.com. As I’m always on the look out for an interesting person to interview I thought he would be ideal seeing as they are a success story for Read More

… sometimes it’s risky business… other times it’s the best thing you never did… and often, it’s absolutely what you should do. Especially if it makes you feel a little nervous… Read More

By Greg Fry

Chris Gordon is the founder of the Irish Export Cooperative. It was set up to reduce the cost of exports for Small Medium and Micro Enterprises in the Republic of Ireland. Chris effectively came together with a number of SMEs and negotiated better terms with couriers. These terms gi Read More