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By Sandra Hennessy

Social Media policies have been in the news in the last week and it has brought up the same questions for many companies big and small – what is a Social Media policy and what should it include? And do we call it a policy or guidelines? The language used will be the difference Read More

By Tom Shurville

The way that marketers are approaching promotion of their products is changing. The nature of peoples’ online time has changed too, and as a result marketers are looking to social media sites to get their message across in different ways.

Twitter, Facebook and Pinterest are j Read More

By Nishadha Silva

So you have an awesome product, a great product that will change how people do things. It’s time to get the word out with a well executed marketing plan. You’re thinking of all possible channels like newspapers, popular blogs, social media and press releases. But before you mar Read More

By Megan Totka

Your business is growing. New clients are pouring in, and referrals and sales alike are on the upswing. But are you effectively communicating with customers and prospects? Or are you leaving money on the table? Read More

You are probably already doing online marketing with social media, but I challenge you to NOT find this post useful.

I share useful resources connected to the two mayor social media networks in this article. Pure gold! Read More

It has now been 12 months since Facebook agreed to purchase photo-sharing social network Instagram for $1 billion (£656 million), more than double its estimated value at the time... Read More

You already know that conversations about business are happening online, all over the place. People can write reviews, comments, complaints, blog posts... Read More

The emergence of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “Open Leadership.” The mantra of open leadership is “Be Open, Be Transparent, and Be Authentic.” This is counter to the traditional business premise Read More

Just recently I attended my first Mastermind Group Session in London. One day in one room with 8 like minded entrepreneurs talking about our ideas and challenges in our business.

In this post I describe my experience with, the benefits of and some resources for Mastermind Groups. Read More

Did you know that 95% of content marketers are actively using content curation?

Join us as we dig into the state and future of sharing 3rd-party content marketing. Read More