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The goal of an SEO campaign is to improve a search engine presence as well as the number of relevant visitors to the website over the long term. Due to the complexities of the search engine algorithms and the number of websites that are competing for target audience member attention ... Read More

While we may not know for certain how much weight a tweeted link carries with it in the search algorithm, there is more than enough evidence to suggest that social signals due influence your organic search presence in one way or another. Read More

If you want to be successful with SEO today it all comes down to content. The businesses that are creating authoritative content on a regular basis, optimizing it utilizing targeted keywords, publishing it on their blog or on other relevant third party sites, and sharing it with their following ... Read More

Many site owners still only care about one thing—ranking on page one in Google. And while ranking in the top 10 (and especially in the top 3) has been shown to significantly increase click-throughs you shouldn’t just gauge your success by how many keywords you’re on page 1 for. Read More

Despite all of the questions and concerns swirling around SEO land regarding link building, it’s still an important component of an SEO campaign. What has changed (and given everyone in the industry a reason to reevaluate their strategies) is that the search engines have become much more ... Read More

While traditional advertising still has its place in today’s world, it’s much harder to catch and hold someone’s attention long enough to convince them to convert than it is to convert a prospective customer that is actively seeking out what you have to offer. Read More

One of the biggest factors that contribute to your organic search ranking is the trust that your website and brand has established across the web. There are a number of ways that the search engines identify how trusted a website is. Read More

Recently I had the chance to interview Myles Anderson, local SEO expert and Founder & CEO of BrightLocal.com. BrightLocal has it’s own set of local SEO automation tools including the Google+ Local Wizard, CitationTracker, Local SEO Check-up, and three others, with 2 more tools in the pipeline! Read More

I was on the phone a few months ago with an SEO client, discussing their first completed B2B link building reports. At one point during our call the client asked me if we had noticed any trends in their organic visitor growth. Read More

The key to successful online marketing today is content. Content is what gets optimized to appear within organic search, it gets shared in social media, and it gets linked to naturally as a point of reference on third party sites. Read More