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Modern portfolio theory assumes that we are rational investors and invest only in efficient and optimal portfolios that provide the maximum return for minimum risk. The truth (as posited by Behavioural Economists) is that we far from rational and are subject to a myriad of psychological influence Read More

Often in the world of Business we fall into the trap of judging books by their covers.

Let's say Dolph Lundgren, co-star of Rocky IV came to you to apply for a job. "What can that muscular, dumb jock bring to my business?"

How about a 160 I.Q., a Masters Degree in Chemical Engineering and a F Read More

Before we get carried away with the new tools of social selling, like LinkedIn, Facebook, Twitter, let’s take little step backwards and answer a few questions. Read More

As in any customer relationship there are always two sides regarding expectations, perceptions etc. Here are a few tips on how to be your clients’ favourite marketing service provider:


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The blogger has become a ubiquitous part of the media world. Learning how to blog successfully takes time, lots of effort, and being patient with trial and error. However, I keep coming back to the format as it is exciting to be be a part of the news media revolution. Outlined is seven keys to su Read More

Seeking successful business partnership with a blogger? Learn what Young Entrepreneurs should pay attention to when getting into a business partnership Read More

Whether you write your blog for pleasure or profit a hurdle we all have to jump over is the generation of stories. The more often you publish, the more you have to stretch yourself to come up with new content. Read More

I've decided to spill ALL of the beans in this article. Here is the sum-total of all that I have learned in my 16 months of Biz-Blogging. 35 things to transform a business blog into a client-magnet

Now I'm FUC%ING exhausted and I'm going to bed!

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1938-1945...WWII. Fighting and death on a global scale.

Unprotected American bombers fly deep into German airspace toward their targets. They are decimated.

Enter the P-51 Mustang. A long-range escort fighter which helps win air-superiority. In BUSINESS, flying solo can often be a detriment. Read More

Genetically speaking they have the same DNA.

So why does one build skyscrapers in Manhattan while the other serves burgers and fries in a small-town American diner? Read More