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Michael Aagard once stated:

"The copy you use in your buttons has major impact on your prospects’ decisions. Button color and design are important visual cues that tell the prospect where to click.

But in the last critical moment, the copy itself is what impacts the prospect’s final decision. Read More

You’re customers are now an audience with an audience of audiences and as a result, brands are no longer created, they’re co-created. Experience is everything. Design it…for every moment of truth…where they matter in each moment and collectively. Read More

As my business’ only sales person, we were able to quadruple our sales last year through networking and referrals only. But yet in still, I despise the concept of “Networking”. First I will tell you why I hate “networking” and why you should too and then I will tell you how to be a great networker Read More

What can Bob from Bob's Burgers teach you about owning a business? A lot, actually! Get his meaty tips for staying afloat year-round. Read More

Evaluators look closely at the main content of a web page along with other elements like navigation and advertisements to determine if it directly helps the page achieve its purpose. The main content should be the reason the page exists and its quality is important. Read More

Most of the time, TV advertisements are a minor annoyance that we do our very best to avoid. But once a year, the tables turn.

When the Super Bowl hits our screens, the humble TV commercial becomes a must-watch, and for good reason.

With more than 100 million viewers for brands to broadcast t Read More

Direct marketing and social media are often seen as two separate and very distinct promotional options. In spite of crystal-clear differences used to grab customer attention, it’s possible for them to be combined into a killer marketing strategy too. Read More

There's a strong chance that you're targeting an audience who uses a mobile device that’s different from the one you personally own. You owe it to them to (at least) be familiar with that device. Read More

If you’re half-hearted about something, just don’t do it. As cliché as it might sound, you really do need to love what you do. Okay, maybe not everyone needs to love their work, but I do. Here's why I love small business. If you agree, please share! Read More

Theresa from Crazy Couture Crochet turned to crowdsourcing to find new products to make. This resulted in one of her most profitable items ever... Read More