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It’s no secret that gaining new customers by way of referral is one of the most cost-effective ways to grow a business. Not only is it cheaper to acquire new customers this way than through advertising or other methods, but referred customers also tend to be a better fit for your style of doing bus Read More

I have been a part of the athletic footwear (sneaker) industry for three decades. I have been fortunate to work in Product Sourcing, Product Development, Product Innovation, Production, Marketing, Product Line Management, and Sales. It has been a very exciting experience that has taken me all over Read More

Nina Keyes is the Founder and CEO of The Philly Cheesesteak Tour. The Philly Cheesesteak Tour is a sightseeing food tour that highlights Philly Culture, Philly History and most importantly, the world famous Philly Cheesesteak. Nina is a full-time teacher and mother by day and tourism and hospitalit Read More

Matt McFee, CEO & Founding Partner of BriteVerify, shared insights with us on building a valid email list + hygiene tips for keeping only engaged subscribers on your list. Read More

Google has updated its Inbox by Gmail email app several times since launching it in October 2014. Initially limited to those using @gmail.com addresses in conjunction with iOS or Android apps or the Chrome browser, Inbox is now available for business app email addresses, as well as in all browsers. Read More

Despite our collective rah-rah around the ROI opportunity, companies still significantly underinvest in email marketing. As much as we’d like email marketing's ROI to matter to more brands, it simply doesn’t. Here are some reasons why that’s the case... Read More

From a very young age, I knew I wanted to be a mom. In fact, every year in my School Days Keepsake Album, it would ask the question, “What do you want to be when you grow up?” And while I had no clue what I wanted to do professionally, I did know that I wanted to be a mom. Read More

Giving customers something free is a great strategy for attracting more business. When it comes to software, though, you’ve got two models to consider:

The free trial, which gives users total and free access for a short period of time

A freemium version, which is free forever, but has limited Read More

Starting a business is a very exhilarating experience. In the beginning, a new entrepreneur will experience a mixture of feelings comprised of fear and pride. Once sales (regardless of profitability or sustainability) start rolling in, a sense of validation and empowerment will take over. To have y Read More

How many times have we said, “If only I knew for certain this is what I am supposed to do”? Or better yet, we look back on a situation and say, “If only I knew then what I know now.” Well, here are 3 signs that it's time to start making an investment in digital marketing. Read More