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Profiling the ideal customer is a sales fundamental for any business. When customers' needs or challenges are clearly defined, marketers can then adapt their marketing approach accordingly. Discover how to craft your buyer personas in 3 steps. Read More

The end of the year is coming, and it is the perfect time to start looking through all of that old content to see what can be re-used creatively. Bloggers should squeeze every bit of value they can out of what they write because we all know, it’s not about how many articles you write: It’s about ho Read More

For some, writing can be pretty annoying and upon reading the above headline, can turn out to be pretty much like a heart attack. Nevertheless, I pledge to present you with the truth and not any thing other than that. Read More

There’s a secret about online video that no one ever talks about: No one -- -absolutely no one -- is looking for ads on the Internet. Truly viral videos are playful kittens, sneezing babies and wedding accidents. That’s not to say you can’t make a great video, but you have to do more than just make Read More

Apple has just released iOS 8.1 and with the update, they make history by launching Apple Pay - a mobile payment solution that will change everything. Read More

If you want your business to be taken seriously, you need a business plan. Here are the elements you need to include in order to create a fleshed-out business plan. Read More

U.S. technology giants have constructed international offices in Dublin in order to take advantage of favorable tax policies that are now changing. But Ireland might have enough other draws to keep them there even when costs climb. Read More

When never-is-heard-a-discouraging-word social media and marketing guru Chris Brogan goes negative, Business Process shifts. Did you feel the earthquake? Read More

The whole secret to staying in business is to have stamina. It’s about surviving the ebb and the flow. All business large or small are in the same position. Read More

You know that old adage “Timing is everything”? Well, that especially true when it comes to marketing. Marketers are constantly trying to pin down that perfect sweet spot for launching marketing campaigns. Read More