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When working on SEO, it's important that you make sure you're focusing on the right keywords. This article explains an easy way to research and discover the right keywords for your business to target Read More

In the SEO game, people spend a lot of time and effort building backlinks. They bait them.  The buy them.  The trade them.  They phone for them.  So what do you do to build on that value Read More

A key determinant in successful B2B selling is to deliver measurable results by linking key corporate strategies with effective, implementable tactics. Face it, companies have more strategies than they can say grace over. What's more, there are so many tactical commodities available that it is immensely difficult to know which approaches are the "right" ones, that will deliver maximum impact.
By improving your own "sratactical" thinking, you can more effectively position your products or services to demonstrate how the customer can achieve greater, quantified results.
This article describes four key qualities to taking a "stratactical" approach, and to helping you gain executive attention while avoiding the "commodity trap" Read More

An email newsletter has a ROI of 4,352% on every dollar spent and drives 73% more sales per marketing dollar than telemarketing and cold calling. Here are 3 technologies you can use to create a subscription list for your very own email newsletter Read More

After reading Ivana Taylor's post, The Referral Engine: Teaching Your Business to Market Itself, I decided to start a new open thread meme post on Mondays. I joined a BNI (Business Network International) chapter in Gothenburg called Quality Hotel Panorama team on April 30. Please give your referrals in the comment section Read More

Probably not. But, some executives in the franchise industry could be up watching all the excitement that The Home Shopping Network delivers to it's viewers during the 3:00 AM-4:00 AM time slot... Read More

When setting up an online business there are many things to take into consideration such as working with a good SEO consultant Read More

Well, as that new celebrity from the great state of Alaska says, you betcha! John sent me an advance uncorrected proof of his new book, The Referral Engine, a few weeks ago. I first met John... at the Emarketing conference... Read More

There’s no denying that Facebook is one of the greatest social networking platform for both users and businesses up to this date. However, Facebook hasn’t always managed its users’ data well. Take for example, the most recent case where their Facebook chat’s privacy was compromised by a loophole in the system. They’ve also changed how your personal information is classified several times, sometimes in a manner that has been confusing for their users; like the most recent change. Read More

Choosing the right marketing tactics to action can be tricky. After all there are just so many to select from. If you choose the wrong marketing tactics then you will not get the sales you want and need for your business to grow. Continue using the wrong ones and the results will not look pretty.
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