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Remember layaway programs? If you’re a Baby Boomer like me, you probably remember your parents paying for purchases like the family’s winter coats, a new dining room set or other major purchase “on layaway.” Here’s how it works: The customer essentially puts a product “on hold” with a retailer, the Read More

So if you’ve read my ‘Linkbuilding FAQs for Beginners‘, you’ll know how important backlinks are to the success of your website.


In this post, I’ll share ten of the best ways to start building those all important links, straightforward ideas that you can start implementing today.

Firstly, le Read More

A lot of small business owners may realize how important it is to have a website showcasing their products, services, or expertise. But many of them fail miserably when it comes to positioning their online presence. There is a lot of overspending, a lot of under-optimization, and a lot of confusion Read More

A new survey from Chase reveals that consumers are more confident about their finances, yet remain cautious. Here’s how to make the most it. Read More

Social behavior targeting is the future for businesses of all sizes. Understanding your customers and their needs can increase your sales and decrease time wasted on dead leads. Read More

I’ve laid out a proven tactic for lifting your e-commerce newsletter conversions. This is a trick used only by the savviest of email marketers though it is now easy enough to do that any online store can make the most of it. Read More

Do you ever wonder if you can achieve a balanced life as an entrepreneur?Do you struggle to give attention to your business, your family, your social life and to yourself, but wind up feeling let down and frustrated at how difficult it can be? Entrepreneurs need to begin seeing the concept of balan Read More

What do users want from your small business’s mobile website? Speed is of the essence, according to a new Google study reported by MediaPost. Google found that taking too long to load was a big factor in whether consumers converted to buyers or not. Mobile sites that load in 5 seconds or less have Read More

LinkedIn is following suit with an updated company page design. Like the Twitter layout update, LinkedIn company pages now feature a prominent image across the top of the page.

A couple months ago, LinkedIn initiated an ambitious redesign, making the primarily business-focused social platform mo Read More

While SEO is an online marketing tactic, it’s important that it doesn’t operate in a silo. If SEO is kept separate from every other business decision that is made it won’t be working at its full potential. This is why it’s so important to have all team members on board with the SEO strategy and to Read More