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Great video from Shelley Roth of Springboard Social Media on a new Facebook feature that's actually useful: the ability to reply to specific comments on your Page. Read More

In Episode 15 of the Content Marketing Podcast, we tackle the issue of thought leadership: what is it, and why should content marketers care? Read More

In the wake of events like Monday's tragedy in Boston, it's easy to get caught up in the Twitter flurry. Just remember to tweet responsibly and respectfully to avoid a PR kerfuffle. (Epicurious anyone?) Read More

Continuing our Frequently Tweeted Questions (FTQ) series by addressing the query "I hear a lot about Pinterest these days -- but is it just 'a girl thing?'"
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Social media strategies, like IRS forms, cause anxiety to runs high. Face it—change is challenging, especially when you’re trying to get an organization to transform how it do business. Here are ten reasons businesses find social media taxing and actionable business tactics to get your social media Read More

Good reminder of best practices for meta description tags -- and why they’re still important for SEO -- from Brent Carnduff at Business2Community. Read More

Content marketing isn't nearly as complicated as some of us like to make it -- in fact, Brian Clark of Copyblogger boils it down to five simple elements: Context, Cornerstone, Connection, Conversion, and Copy. Read More

Jeff Sauer of the Jeffalytics blog has given the best evidence I've seen to date of how Google+ is influencing search results. A must-read for anyone looking to boost their SEO. Read More

In Episode 14 of the Content Marketing Podcast, we talk to social media expert and published author Shelley Roth about how writing and publishing a book can take your content marketing to a whole new level. Read More

Social media may be the shiny object, but when it comes to getting the biggest bang for your content marketing buck (and effort), the humble e-newsletter is still king. Here's why. Read More