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If you're in the tech business, now is the time to add content marketing to your strategy. Consumers are crying out for help in keeping up with changing technology, and with a solid content plan, you can save the day. Read More

Vine gained a huge amount of press when the company was snapped up by Twitter in October 2012, and the app caught on like wildfire. In fact, recent analytics from Topsy show that Vine has surpassed Instagram in the number of links posted daily on Twitter. Find out how Vine offers an engaging, effec Read More

While your long-form content is critical to your success, don’t over look the microcontent (tweets, for example) that grabs your readers’ attention and compels them to follow your links back to the in-depth articles revealing your expertise and how you serve. Read More

YouTube reaches more U.S. adults between the ages of 18 and 34 than any cable network. With one billion unique users per month, YouTube helps brands engage with people who aren't just willing to watch videos; they're actively seeking them out. Read More

I don't know about you, but I'm still trying to figure out Vine and how to use it as a marketing tool. Great post from Sparksheet on how some top brands are using the app to inform, educate and entertain. Read More

Hashtags have found their way into Facebook. The company announced the rolling out of the long-awaited feature on Wednesday.
Currently only available to a limi Read More

Is taking a stand on political or social issues good for business? That's the topic of a new white paper published by online marketing agency Wright IMC ... and in Episode 23 of the Content Marketing Podcast, we get the answer from Tony Wright himself. Read More

Many see content marketing as just that—: marketing. But smart marketers know that what they're delivering is a great story—, so long as it's a true story, even if it's not perfect... Read More

Your profile picture is the first impression most people get of you on the social Web. In today's FTQ (Frequently Tweeted Question) Slidecast, we've got the do's and don'ts behind a solid profile pic that puts your best face forward -- literally. Read More

Love this post from Seth Godin, a powerful reminder that everyone -- even the best of the best of the best -- has to start somewhere. And that "somewhere" usually involves doing it badly. And that's perfectly fine. Read More