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Guest-posting for EContent Magazine, Joe Pulizzi of the Content Marketing Institute shares 13 reasons why your content marketing strategy may be fizzling. Read More

After years of preaching the gospel of "tell your story," I finally get around to telling mine. In Episode 22 of the Content Marketing Podcast, I tell the story of how I came to do what I do and how Resonance Content Marketing came to exist. Read More

Not all Facebook fans are equal. Some absolutely love your page and want to sing your products' praises all over the place. Some just want to stay informed. ReachLocal recently put together an infographic showing the seven different types of fans that a Facebook page (or any other other social medi Read More

As a content marketer myself, I know as well as anyone how tough it is to stay informed, especially when you're on the go and using multiple devices. Meet my secret weapon: a handy little app called Pocket. Read More

When it comes to your content marketing strategy, creating striking visual content is no longer a “nice to have”. This guide explores the visual content revolution and offers easy how-to examples and advice for capturing and engaging your audience. Read More

What does a little game I play with my dogs have to do with the psychology of influence? Find out in today's episode of the Content Marketing Podcast, where we wrap up our series "Why Content Marketing Works" by discussing the principle of scarcity. Read More

You really never can tell where your next PR challenge will come from. One day, this was just a kettle on a billboard; the next, it was fodder for a social meda uproar. Did JC Penney handle it well? Read More

In our latest edition of the Content Creator's Toolbox, we talk about how a simple, two-word question can take your content ideas from "zero" to "hero." Read More

2013 Social Media Marketing Industry Report: learn from more than 3,000 marketers on how to focus your social media activities and what the rewards are. Read More

It's Podcast Thursday! In Episode 20 of the Content Marketing Podcast, we continue the "Why Content Marketing Works" series by discussing the principle of authority ... with a special cameo by a certain rotund South-Parkean! Read More