Data and insight are not the same thing. How companies are short-changing their marketing by focusing on facts, not answers, including an amazing example.
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Resonancesocial voted on the following stories on BizSugar
Why Data May Be Steering You Into the Rocks
Posted by resonancesocial under MarketingFrom http://www.convinceandconvert.com 4113 days ago
Are You Making These 5 Google+ Page Mistakes?
Posted by resonancesocial under Social MediaFrom http://kimgarst.com 4114 days ago
"Because while you need to be there – you also need to be there wisely. Your efforts should boost your business rather than shooting yourself in the foot as a result of what you do (or don't do) while there. Just sayin'. "
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How Not to Do Open Questions on Twitter
Posted by resonancesocial under Social MediaFrom https://exploreb2b.com 4115 days ago
Made Hot by: gmastersj on August 19, 2013 2:49 am
Open questions offer a great opportunity to build engagement on Twitter -- but, if responses are handled badly, they can also alienate, as you'll read in this cautionary tale.
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Content Marketing Podcast Episode 31: 10 Tips for Growing Your Content Marketing Business
Posted by resonancesocial under Online MarketingFrom http://www.resonancecontent.com 4116 days ago
In Episode 31 of the Content Marketing Podcast, we respond to a listener question about tactics he can employ to grow his content marketing consulting business.
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Frequency key to video marketing dominance [study]
Posted by resonancesocial under Online MarketingFrom http://www.brafton.com 4116 days ago
Made Hot by: mikehartman1 on August 13, 2013 4:03 pm
"Marketers see the vast potential for success that comes with capturing target audiences’ attention through video, but they may not know that frequency is key."
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The Marketing Genius That Is Doctor Who
Posted by resonancesocial under MarketingFrom http://www.resonancecontent.com 4118 days ago
Doctor Who is more than just a TV show that's survived an astonishing 50 years -- it's a globally recognized brand that generates the kind of buzz most marketers would kill for.
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Top 5 Ways to Get More Speaking Gigs
Posted by resonancesocial under MarketingFrom http://www.linkedin.com 4121 days ago
Made Hot by: DigiTechBlog on August 7, 2013 7:12 pm
To be honest, it’s next to impossible to truly be a thought leader in your industry without a killer blog, a thoughtful book, and a speech that rocks.
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Five marketing podcasts worth listening to right now
Posted by resonancesocial under MarketingFrom http://radix-communications.com 4122 days ago
Made Hot by: mikehartman1 on August 11, 2013 3:05 pm
Check out these marketing podcasts that were hand-picked by our friends at Radix Communications … who, by the way, have their own excellent show, the Radix Copycast.
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Content Marketing Podcast #30: Jay Baer Talks Youtility
Posted by resonancesocial under Online MarketingFrom http://www.resonancecontent.com 4123 days ago
Made Hot by: ShawnHessinger on August 3, 2013 2:26 am
In Episode 30 of the Content Marketing Podcast, we sit down with Jay Baer to talk about his new book, Youtility: Why Smart Marketing Is About Help, Not Hype.
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Content Marketing Explained in a Dynfographic by MandLoys
Posted by resonancesocial under Online MarketingFrom http://www.mandloys.com 4124 days ago
Our friends at MandLoys Digital Agency have developed a brilliant dynographic (think "infographic hyped up on caffeine") to explain what content marketing is, why it's important, how to measure it, and mistakes to avoid.
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