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Gone are the days when a search query simply involved a string of words. Today's queries include all sorts of implicit data — location, device, etc. — that add to the search engines' understanding of what searchers really wanted to find. That fact has some very real implications for the way we thin Read More

Seth Godin wants to take over my blog. He is no new name to most of us. He’s one of the figures that inspire a lot of people. Read More

If you present yourself as some kind of an expert, you'd better be able to back it up with powerful content. Find out how powerful content always trumps guru. Read More

In Episode 33 of the Content Marketing Podcast, we share 10 best practices for writing effective online content that keeps readers coming back. Read More

A lot of followers ask me how they can keep their content topics organized, especially when they engage with multiple vehicles like a blog, a weekly YouTube video, and an e-newsletter. In this tutorial video, I share the Google Docs–based system that helps me keep my content plan organized and easi Read More

Did you know that, in a recent survey by HubSpot, 57% of companies that maintain blogs reported that they acquired customers from leads generated directly from their blogs? For a handy list of 50 tweetable tips to help you drive engagement through your blog, check out Vignesh Subramanyan’s latest p Read More

Instagram has released an update that allows users to choose from videos they've already taken and saved to their Camera Roll. Read More

On this week's episode of the Content Marketing Podcast, we sat down to chat with Pamela Muldoon, Principal of Next Stage Media Group and host of the Content Marketing 360 Podcast. Check out our interview to hear about Pamela's journey from radio DJ to content marketing thought leader, her thoughts Read More

On July 11, I had the privilege of presenting "Content Marketing: Driving Business in a Post–Mad Men World" to a packed house at the Houston Interactive Marketing Association (HiMA) July Lunch-and-Learn; check out the highlights reel in today's blog post. Read More

Today we're continuing our SlideShare series called FTQs (Frequently Tweeted Questions) by addressing the question "Which content marketing books do you recommend?" Read More