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Where do you start? That's the question I get often when I'm asked how to help a company market using social media tools. The people who contact me are smart. They tell me things like, “Yeah, they said we should start with a blog, and we said, 'like the blog we already have?'” But what comes next is rarely a simple choice. I wanted to take you thr Read More

SEO, or search engine optimization, is the practice of getting search engines to show your website when someone uses them. It can provide a great source of traffic for your website and build new customers and clients. The problem is, though, that most small business sites don't have what it takes to rank well in search engines. This guide will Read More

Here are five tips for small business hit by natural disaster that may help you survive the worst that Mother Nature can visit upon your venture and employees. Guest Blogger Dawn Rivers Baker provides these suggestions in a recent post at Small Business CEO about how to deal with the ultimate unpredictability in business. Hopefully, you will never Read More

This great post by Seth Godin on marketing may seem like it's against marketing but it's really not. In fact, it's kind of a return to a long held theory of Seth's that ultimately you should market people what they really want not what you need to sell. Now, the question becomes how in the world can you figure that out and this Seth doesn't e Read More

One of the delights for many who dine at Chinese restaurants is the fortune contained inside the little cookie desert. Finding little hidden gems inside a surprise package takes us back to the fun we had at birthday parties and opening presents during a holiday. I think businesses can tap the fortune cookie tactic in their own little way to Read More

You have all probably met or even been a flirt at some time in your life.It can be no big deal if this happens in your social life, but in business it can waste a lot your time and money.What does a customer flirt typically do? Well, here are are a few examples: Read More

Government grants for small business are often talked about as an option when launching your new venture, but how realistic an option is this when starting out? Well, in the United States any government grants to help small business will likely come from the states and this list of links from About.com should help you get an idea what's out there Read More

According to a new study by researchers from three Canadian universities, the biggest red flag for a potential accounting fraud is a CEO with a truly oversized ego. Here is a recipe for how to better prevent it. Read More

Have you ever posted tweets and wondered why they were not retweeted? Well, wonder no more now that you are here. Get your tweets noticed by knowing how to draw retweets (RTs). Read More

This post covers the unique core aspects of e-commerce sites that make online shopping possible. Customers appreciate the convenience of ordering online, but if a site is cumbersome, is veiled about its pricing and polices, or does not seem to provide personal benefit, they leave. Read More