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A Nielsen Company research, measured across over 200 campaigns, has busted the myth. CTR and ROI have no relationship! Read More

Though Twitter is powerful all on its own, integrating it into your site makes it even more robust. Finding ways to bring Twitter into your site can help you build community, get readers to retweet and promote your content, and can even help you gain followers by increasing your visibility and letting people know you're out there. Read More

The core for business success is values. When we say values, we are actually referring to the things that matters most. What really is important for you and your business? The obvious answer is money. In the first place, this is the main reason why you are starting a business. But there must be something that you need to consider beyond money. Thin Read More

Of course, one obvious way to expand your customer base in tough economic times is to take your small business global and here are 10 tips to help you do so. Certainly, technology, particularly the Internet, has made it easier financially for even the smallest businesses to seek global clients with the right strategy. Here, from a vintage 2008 Sma Read More

Successful companies don't have ESP and they cannot see into the future. What makes them successful is that they listen and respond to what consumers want and need. That's an extremely important part of product development and marketing. Not to mention that it's also an ongoing process. Read More

Do you have the right people on the bus? And who's driving the bus? Few things are more important to the success of a business than having the right people — both the leaders and the followers. Too many times, these people are like “riders on a bus” who get on randomly — or as a matter of convenience. Read More

Imagine you own a successful business but become stranded on a deserted island. The only communication you receive about your business comes once a week on a sheet of paper in a bottle (yes, a message in a bottle). What information would you need and want on that paper? Read More

It is our misconceptions that lead us to business failure. We sometimes reroute ourselves away from the conventional elements which sometimes blinded us to the reality. On the surface, it is indeed essential that our business should comply with the basic elements so that you can start working on it, but you must be aware that you should always stic Read More

While there's been precious little to be positive about during this most brutal of recessions, one of the brighter lights in the retail environment has been the continued growth of online marketing. Read More

As individuals and business leaders, we're always searching for new ways to increase our productivity. Yet the moment that we converge in a group — for that ancient (and often draining) business ritual called a “meeting” — we too often throw caution to the wind, and productivity out the window. Read More