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Small business owners resist creating marketing strategy like many resist getting their teeth cleaned. Over the years, I've discovered why this is: An effective marketing strategy requires understanding who you are, choosing to be different than everyone else, and committing to one simple way of doing, acting and creating — to the exclusion of Read More

Twitter is planning to tag location to your tweets more accurately. Tagging location right now depends on users to fill in their current location manually. With people putting their location as “at the top of your mind!” or “in your heart”, it doesn't really make up to reliable location data. This new API will allow developers to add latitude an Read More

These 10 tips for using Google Alerts in your small business come from Small Business Informer and are a great resource for any small business. Bloggers have long known the value of using Google Alerts to keep up with breaking news in their niche and to get topic ideas based on the latest buzz. No matter what your product or service, you'll find Read More

In this great guest post from theorist Seth D. Brown on Jeff "Ski" Kinsey's blog, Seth looks at how to avoid spreading yourself thin in the small media departmnent. Instead of worrying about all the applications out there, Seth suggests looking at what each service does for you and avoiding redundancies that consume too much time and return lit Read More

I just thought I'd share this past blog post. If anyone is having trouble embedding BizSugar voting buttons into Blogger, check out this post. It addresses an irrational little quirk .... If you use Blogger (Blogspot) Read More

Learn how financial executives of small and midsize businesses are using receivables financing to improve working capital while credit remains tight. Read More

KnowEm.com allows a brand owner to protect their online brand and its identity across, well, seemingly the entire universe of social media sites and resources. Check it out. Very impressive. Read More

American Express OPEN Forum has begun to develop tools that will allow small business owners to bridge the gap between building relationships and connecting through social media. Read More

“Social media marketing” is a hot new buzzword in the Internet marketing industry, which generally refers to using popular social websites such as Facebook, Twitter, and Digg (as well as niche interest forums and blogs) to market your business. It's “hot” because it works—from the smallest Internet forum to the front page of Digg, the marketing op Read More

How safe is it to start up a business in today's economy? That is dependent on many factors. What is the idea, is it unique? Will it fill a niche that is not being filled in your area? Does it require real estate location? How much money do you have for start up costs? Advertising? When making a decision to to start a business, these are but a fe Read More