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The New Zealand Trade and Enterprise Group recently carried out a study of recession survival strategies. Their findings should be of interest to business owners everywhere. They concluded that seven factors helped businesses through the recession, and also that these factors are well applied to small as well as large business interests. Read More

An oldie but goodie. This is hands down my favorite post of all time on startup, as relevant today as the day it was pecked out on Kawasaki's keyboard. Credit crunch? Lack of investment? No problem! Create a product, find someone who will pay for it and go! Number 3 is the one that resonates with me (and, no, it's not because I like the idea of Read More

So, what I'm wondering is this - What fundamental marketing “drills” should you, and every one in the organization be doing every single day to become marketing MVPs? (or at least get off the bench) Read More

If your business limits its online presence to advertising banners and blogging, it's missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more. Take advantage of these tools by asserting your company's presence online and Read More

How should you define corporate values for your startup business? Blogger Ben Yoskovitz asks how to balance opportunities with maintaining a company vision. Read More

Green technology is an excellent investment to make right now and you don't have to be an industry leader to explore green territories. Small businesses can do it too - and many of them actually are. Read More

A study found that small businesses, already burdened by high health care costs, could save money under a mandate to purchase coverage for employees. Read More

Ever Googled your own name? Most people have at some point, and there's a good chance your customers have Googled your name, too. Make sure what they find about you in Google makes them want to do business with you. Read More

Nearly every day now I see a new start up promising to help local small businesses advertise online better. To be sure, small businesses trying to promote themselves online have a lot of options. A few years ago it was OK to spend a great deal of effort trying to be in a lot of places at once. Today, not so. You'd be better off just sticking to a Read More

Nearly every new technology is hailed (at least by its creators) as one that will “revolutionize” this or that aspect of our lives. Upon closer examination, however, the hype is seldom warranted. Once in a while, though, a technology gets beyond vaporware and offers a solution so promising that widespread adoption seems all but certain. The follo Read More